Thoughts on gathering feedback from customers
When the quantity of responses is high enough the noise will be overpowered and bogus feedback will disappear to the background.
The best way to gather customer feedback is finding the moment and method that will create the least amount of friction. In the case of HappyOrNot customers can push a button while walking past the machine without stopping.
With acquired data it’s still important to plot it against multiple factors to get the best insights. In the case of physical spaces it’s about the location first, but insights can be found when offsetting this data against time and volume. Take the time to take a closer look at the data.